Drinkworks shuts down 'Keurig for cocktails' pod machine brand
Drinkworks shuts down 'Keurig for cocktails' pod car brand
While Keurig is best known for its pod coffee makers, the make has been partnered with Drinkworks over the past twelvemonth. Yet, that all came to an end this week, as Drinkworks announced that it was shutting down operations, effective immediately.
The pod-based cocktail maker shared many similarities with a Keurig java maker. Designed to cascade and mix a range of drinks including an Old Fashioned and Cosmopolitan from simply a sheathing pod, the Drinkworks machine could create the perfect cocktail in fewer than 60 seconds. Nevertheless, equally of Dec. 15, 2021, Drinkworks has ceased all operations, selling off excess stock until supplies are depleted.
It's a curveball for the drinks market place, with the brand recently reporting a doubling of sales in the past 12 months, and a 2nd-generation machine on the horizon as recently as October.
The COVID-xix pandemic certainly sped Drinkworks' growth, with the brand benefitting from a heave to the home market despite the car's lofty $300 price tag. Whether that marketplace proved too big also soon, and is now receding, or whether key investments have fallen through, in that location are many questions surrounding the demise of the Keurig partner.
Many of those questions come up from owners of these now redundant machines. While stock of pods and carbon dioxide cartridges volition notwithstanding be available while supplies last, many have invested in a particularly premium machine now rendered obsolete. Drinksworks' acknowledges this, and has given its customers until Feb 28, 2022 to use for a total refund.
In our impressions of the Drinkworks Habitation Bar Classic, we establish the device to exist cool, but concluded that the pods might be a tad too expensive.
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Source: https://www.tomsguide.com/news/drinkworks-shuts-down-keurig-for-cocktails-pod-machine-brand
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